Coining summer months as the season of appreciate, the new ad for Welsh jewelry model Clogau showcases a range of each day times as the adore stories they really are, creating on its manufacturer proposition ‘It’s who you share it with’.
Painting a nursery in preparing for a new arrival. Cooking supper for a significant other. Sharing a snack with a 4-legged pal. Welsh jewelry brand Clogau has currently unveiled its latest advertisement marketing campaign, which takes a deeper appear at these partnership moments, speaking how true like basically comes in many varieties.
Produced by Cardiff-based inventive advertising and marketing company S3 Advertising, the marketing campaign displays how just about every seemingly insignificant tale in your connection contributes to something a great deal even larger: your like story.
S3 Advertising’s resourceful lead, David Warfield, mentioned: “We clearly show how daily times are created much better when shared with those we enjoy – turning normal scenarios into like tales that make us smile, chortle and cry.
“The narratives we position are actual, suitable and incredibly a great deal in contact with our target audience.”
For around 30 many years Clogau has crafted jewellery that carries which means, working with Welsh gold in every single piece and designing collections to tell enduring stories.
This depth of sentiment indicates for wearers of Clogau, wherever they go and regardless of what they’re accomplishing, they’ll always have a reminder of what genuinely matters shut to hand.
“We needed to look to a more personal like concerning two folks and create an emotive campaign that properties in on common, psychological truths about people and interactions,” said S3’s head of preparing Sarah Mason.
“This is not always a intimate partnership it could be the enjoy of a most effective friend that has been your lifeline throughout lockdown – it could be the love of a spouse who has weathered the storm of 2020/2021 with you.
“Love comes in lots of kinds – and Clogau understands this.”
Starring Clogau’s ambassador, Tv set presenter Gethin Jones, the Tv set ad is overlaid with Tom Rosenthal’s one It is Alright, which has about 14m sights on YouTube and is a popular seem on TikTok, utilized consistently by thousands of users.
“It was time the manufacturer took a large step forward across the board in opening Clogau up to anyone. The soundtrack is a large portion of that,” explained S3 Advertising’s imaginative producer Ben Horder.
“We’ve often known Clogau to be inclusive, reliable and in-touch with real lifestyle, but this is a large leap in guaranteeing this is clear to our viewers.”
The ad was shot by S3 Promoting in compliance with Covid-19 restrictions throughout a number of areas in Cardiff around 3 days. It aired from Thursday July 1, with the campaign also spanning out-of-home, social media and electronic promoting.