There are so many food websites out there that standing apart can be tough. If however you have a great recipe idea and you want to share it online, the key to making it look great is to focus on making it the highest possible quality. Not only is this going to make your readers engage with the piece more, it is also going to help you from an SEO point of view. In doing this you can stand apart from the competition and make sure that everyone is only looking at the recipes which you are creating.
Here is how to ensure that your recipe content looks great.
Story of The Recipe
It is understandable why a lot of people look to share their story of the recipe at the top of the content, and then have the ingredients and instructions at the bottom. This is of course designed to keep readers on the page for longer, but it doesn’t always work this way. Many people just switch off when they hit the page and leave, or they just scroll right to the bottom where the recipe is. You would in fact be much better off to post the recipe at the top, and the gradually move into the story behind it.
It is absolutely critical that for you to have a great piece of content which makes your recipe look good, you need some very high quality images of it. This could be the meal itself or just the ingredients, but you really need to get creative when you do this. Make sure that you don’t use stock images here, people have come for your recipe, and that means that it should have all of your hallmarks on it. If you look in the search engine for great quality food images, you will see a huge array of ideas which can help to give you inspiration. Your written content should be inspiring, but it is the images which are really going to take your recipe to the next level in the eyes of the reader.
Having a blog and a YouTube channel makes perfect sense for so many reasons, but even more so if you have a food blog. And everyone can take advantage of a blog these days from the workmen’s comp lawyer to the professional singer, or the world-renowned chef. Sharing a recipe is the perfect example of how these two work together. On your blog you can share the recipe, write a brief story about how you came up with it and then embed your YouTube video where you make the recipe. Some are happy just to read the directions, others are more visual and prefer to follow along.
Things are more diverse than ever before and people have a whole range of dietary needs and choices which they have made about what they eat. With this in mind it is important that you add a section at the bottom of the recipe for alternatives. This could include meat, lactose or gluten free options, or perhaps even lower cost options for the ingredients which you have on your recipe.
This is exactly how to create high quality content when you share your recipes online.