Progressive IMS Outdoor Reveals Legacy and All-New Encounters for the Powersports Community as 2021 Sights are Introduced

SANTA MONICA, Calif.–(Business WIRE)–Today, the nation’s top customer motorbike tour, Progressive IMS Outdoors, uncovered an thrilling array of attractions attendees can glance ahead to interacting with across the 9-prevent tour kicking off subsequent month in Sonoma, California. Made to deliver immersive, arms-on experiences for enthusiasts of all ages and capabilities, […]

SANTA MONICA, Calif.–(Business WIRE)–Today, the nation’s top customer motorbike tour, Progressive IMS Outdoors, uncovered an thrilling array of attractions attendees can glance ahead to interacting with across the 9-prevent tour kicking off subsequent month in Sonoma, California. Made to deliver immersive, arms-on experiences for enthusiasts of all ages and capabilities, every single end will host a quantity of returning admirer-beloved points of interest, like the Uncover The Trip software, IMS Vintage, Adventure Out!, J&P Cycles Greatest Builder Tailor made Bike Display, and additional, as properly as two and 4-wheel demos from a range of exhibiting makes. Tickets for each and every prevent can be purchased now at

“After around a year apart, we are so fired up to be bringing the Powersports neighborhood again jointly,” explained Tracy Harris, SVP, IMS Outside. “Our purpose is to showcase the numerous existence and choices across the Powersports industry in pleasurable and inviting atmospheres. With our Tour’s new outdoor format, we are thrilled to be in a position to deliver far more possibilities than ever to enable our attendees to genuinely interact with the merchandise and activity, not make any difference one’s age or talent level.”

Find The Journey

Designed to introduce riding motorcycles to buyers of all ages, the returning Discover The Experience initiative will give a selection of interactions for attendees to understand and grow their driving capabilities in risk-free and managed environments. In partnership with Zero Motorcycles, the New Rider System permits non-certified motorcyclists to expertise, first-hand, the thrill of two-wheels on velocity-restricted electric Zero Motorcycles and understand using basic principles from Motorcycle Basic safety Basis (MSF) instructors.

New this yr to Explore The Experience is the introduction of Strider in the Young children Zone and IMS’ partnership with All Youngsters Bike, opening the planet of two wheels to enthusiasts as younger as two a long time aged.

Adjacent to Uncover The Journey is the Motorbike Market Council’s (MIC) Journey With Us Moto Intro expertise. The Moto Intro presents non-riders a likelihood to expertise the thrill of their 1st experience within just 45 minutes. MSF RiderCoaches will guidebook new riders by means of basic motorbike controls and support them knowledge their to start with experience in a shut-study course atmosphere. Moreover, at decide on gatherings indicated under, Harley-Davidson’s Invitation To Ride method will also be extending a hand to potential riders, providing the possibility to knowledge the fundamental principles of driving on a Harley-Davidson bike.

  • Texas: Texas Motor Speedway (Fort Worth, TX – October 1-3)
  • Nashville: James E. Ward Agriculture Heart (Lebanon, TN – October 8-10)
  • Central Florida: Sun n’ Pleasurable Campus (Lakeland, FL – October 15-17)


There will be enough prospects alongside just about every Tour prevent to hop on and journey equally gasoline-driven and electric powered bikes and bicycles from models together with FLX, Harley-Davidson, Indian, Kawasaki, Pedego Santa Rosa, Pushpak Motors, Rayvolt, Royal Enfield, Suzuki, Tern Bicycles, Yamaha, and Zero. Additional information and facts on Road Demo Rides can be uncovered in this article, and Electric powered Bicycle Demo Rides can be located listed here.

At decide on events on the Tour, Kawasaki and Yamaha will also provide Facet by Aspect demos:

  • Northern California: Sonoma Raceway (Sonoma, CA – July 16-18)
  • Chicago: Goebbert’s Farm (Pingree Grove, IL – August 20-22)
  • Pennsylvania: Carlisle Fairgrounds (Carlisle, PA – September 10-12)
  • Atlanta: Ga Worldwide Horse Park (Conyers, GA – Oct 29-31)
  • Southern California: Venue and Day TBA

Returning Points of interest

Returning this calendar year will be a selection of enthusiast-beloved sights, including:

  • Journey Out!: a place to shop, put together for the next trek or tour and master about incorporating adventure and vacation into a motorcycling lifestyle – now also which include RVing. A central campsite, surrounded by exhibitors, functions as a spot for education and discovery, with expert riders and RVers sharing their tales and tips. Although there, attendees can enter Explorify’s Experience Out! sweepstakes for a opportunity to gain a South Africa Tour and a life span subscription to Rider Magazine or a free of charge 3-day bike rental and pick up a duplicate of Rider Journal, your resource for touring, travel, and experience on two-wheels.
  • IMS Vintage: An IMS staple, Vintage will be returning to just about every marketplace, enabling attendees to get up close and personal with the incredibly very best vintage and retro-model bikes from classic bicycle clubs across the region.
  • J&P Cycles Ultimate Builder Tailor made Bicycle Display: The nation’s most significant motorcycle builder competition, the J&P Cycles Top Builder Personalized Bike Clearly show will element hundreds of motorcycles and tens of thousands in income and prizes throughout the Tour. Skilled and amateur builders are invited to contend at their area Progressive IMS Outdoors for hard cash, prizes, and recognition.

Searching at IMS

Across the Tour, there will on top of that be ample alternatives to take a look at brand names and make purchases in the subsequent areas:

  • Charged at IMS: Charged at IMS introduces people to the entire world of electric powered-powered “micro-mobility” vehicles with manufacturer reveals and an electric powered bicycle demo class or path.
  • Change at IMS: This curated, way of life-orientated area is for riders trying to get new and regarded brands that emulate their life and values. A lounge sits at the heart of this room, giving people a probability to socialize and chill when they shop.
  • The Market: The Marketplace is an interactive retail area enabling you to contact, test, and get the newest equipment, areas, and accessories from essential aftermarket manufacturers. Experts will be on hand to educate, introduce products, response issues and assistance you finalize your obtain.
  • The Shop: This is a a person-prevent store for potential buyers wanting to get the job done on their vehicles and make updates to their rides. Visit The Store to buy areas, applications, and components. See the event homepage for participating brand names.
  • The Array: At the coronary heart of IMS Outdoor lies The Vary, a place for attendees to discover and shop brands to outfit them head to toe with gear, apparel, and components, as well as join with clubs and providers to greatly enhance their driving lifestyle. See the event homepage for participating brand names.

Throughout the 9 stops of the Tour, each individual occasion will job a distinct tone in line with the region’s way of life and society, together with areas such as songs and food stuff. Moreover, attendees of the to start with occasion in Northern California will have the chance to experience the Sonoma Raceway keep track of or ChampStreet training course with the Yamaha Champions Riding College.

Complimentary Services

Onsite, there will be Progressive Gear Check at every single occasion and cost-free motorbike and automobile parking, apart from in New York City.

Hook up with IMS (#RidersUnite and #imsoutdoors):

About Progressive IMS Outdoors (

Progressive IMS Outdoor is an evolution of the Progressive® Worldwide Motorcycle Shows® tour’s almost 40-year stint that not only transitions IMS from the conventional convention heart set up to a new open up outside experience but will also generate a competition-like environment that promotes fans of all ages and levels to occur with each other to greater engage with products, every other, and the industry. Whilst continuing its presence as the nation’s largest buyer bike tour, Progressive IMS Outdoors will support the progress of the powersports group by supplying a exceptional experience the industry has nonetheless to see. IMS Outdoors is organized by Informa Markets, a division within Informa PLC, a foremost B2B info providers group and the most significant B2B Activities organizer in the globe. To understand a lot more and for the most up-to-date information and details, visit

Clarita Lorenzano

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