Inexperienced jewellery brand names that notify a tale

Table of Contents MoeskExpensive Darling BerlinUpcycle with Jing Streets and cafés are filling up yet again. When they go out in the evenings or at weekends, numerous people significantly desire to adorn by themselves – if possible without a poor conscience. These three labels supply not only much more sustainable […]

Streets and cafés are filling up yet again. When they go out in the
evenings or at weekends, numerous people significantly desire to adorn
by themselves – if possible without a poor conscience. These three labels
supply not only much more sustainable earrings, necklaces and bracelets but
also wonderful stories that merchants can tell their customers.


The mother and daughter duo of Kiki and Jet Moes are driving the
Dutch Moesk label. It all began with the compliments that product or service
designer Kiki gained for the earrings that her mom experienced designed for
her. At the begin, Jet built the items of jewellery that they built
collectively and Kiki taken care of the on-line shop and pics. Now Kiki also
can make accessories and the trademark carries on to be the minimalist
earrings with which it all commenced. In addition, there are chains,
bracelets and rings. The beads and ribbons in the selection originate
from their grandmother’s handicraft cupboard and the silver and gold
applied were being possibly mined responsibly or recycled.

Photo: Arc, the ideal-providing-earring of Moesk.

The foundation for the patterns of Moesk, which was established in 2018, is
basic: The jewellery items consist of strains and varieties that a .8
millimeter diameter silver wire can take. The earrings wrap all around the
ears like a minimalist sculpture. “Why only use the area on the
earlobe when the space guiding the ear can present dimensionality and
surprises?”, is how Kiki and Jet Moes describe their idea. Mom
and daughter find inspiration for the strains that their jewellery normally takes
on joint journeys, in museums, in a neighbor’s residence, or in Kiki’s son’s

The wire itself also offers unpredicted inspiration. “The wire
jumps, twists, and bends wherever it wants to go and occasionally we believe:
Oh quit! And like this from time to time a new design for the upcoming assortment
is born in a split second”, say mom and daughter. In the upcoming,
the two would like to extend their minimalist style and design to other solutions
these types of as dwelling extras, ideally in collaboration with potters and
trend or interior design manufacturers.

Photo: Oval Tiny earring by Moesk.

Greatest seller:
“Definitely the Arc!”, Kiki and Jet said. The medium-sized,
easy-to-have on earring is offered as an specific item and normally in
combination with the Round Mid, Oval Compact or Cube earring.

Target group:
Consumers of any age team that benefit craftsmanship, sustainability
and solutions with tales

Revenue factors:
19 boutiques, predominantly in the Netherlands and Belgium, and also in
Germany, Ireland and Japan.

Product sales:
Kiki and Jet Moes (immediate email)

From 19.95 euro for an earring to 99.95 euro for a chain

Expensive Darling Berlin

Started in 2020, the label Expensive Darling Berlin stands for timeless
and easy classics from sustainable manufacture. With its suppress and
ball chain necklaces or silver and gold hoop earrings, the
Berlin-based label hopes to cater to a industry market among
reasonably priced manner jewellery and superior-priced luxury jewellery.

Picture: Bracelets by Pricey Darling Berlin

The jewelry of Dear Darling Berlin is manufactured in Germany and Italy.
The label is effective only with brands accredited by the Responsible
Jewelry Council (RJC) and uses mainly recycled silver. What is more,
Dear Darling Berlin is previously doing work on a assortment with
sustainable diamonds cultured in a laboratory, as founder Lisa Zaiser

She wants to aid girls who established up businesses and she presents a
woman founder with her eyesight, her story and her company thought in the
Feminine Founder Tales on Dear Darling Berlin’s regular blog site. In
addition, Zaiser donates a proportion of the once-a-year turnover to social

Image: Bracelets and chains by Expensive Darling Berlin

Very best sellers:
Luise chokers, Therese, Liz and Lou necklaces and bracelets of the
similar identify

Target team:
Women aged in between 20 and 55 who price excellent and sustainability

Income points:
To date via her individual webshop and two merchants in Berlin partnerships
with boutiques and bigger department outlets are becoming sought.

by using Lisa Zaiser.

From 45 euros for a bracelet to 149 euros for a necklace

Upcycle with Jing

At very first look, it’s challenging to feel that the transparent components
of the earrings from Finnish label Upcycle with Jing are manufactured of
recycled PET plastic bottles, in other words waste. The fragile
aesthetic of her jewelry is impressed by designer Jing Wang’s Chinese
background. The raw substance that gives her jewelry its particular
lightness comes from her present neighbourhood in Helsinki. Wang functions
with disposable bottles gathered from regional households and with the
assist of the warmth from a candle she provides the plastic a new lifetime in
floral type.

Photograph: earrings designed of disposable bottles by Upcycle
with Jing

Right after researching solution style and design in China, Wang worked in her adopted
homeland with the upcycling of disposable bottles and, in addition to
her operate as a graphic designer, set up her individual jewellery label in
2017. In Finland by itself, her perform has come to be identified in recent several years
many thanks to influencers and community celebrities. She is at this time doing work
on growing the place she collects from close to Helsinki so as to
recycle a lot more bottles. At present, the metal parts of her earrings are
designed of silver and gold-plated copper. She can not yet trace the source
of the copper but she intends to become far more sustainable in this space
as well.

“Our prolonged expression, large vision is, within the next 15 a long time, we see
ourselves as a foremost voice in a group of upcyclers, with the
target of on a yearly basis transforming a minimum of 80 tons of unused waste
into useful products”, stated Wang in an electronic mail. “As for myself, I’m
striving to demonstrate that a person person’s squander can really grow to be a different
person’s treasure, which is a beneficial alter.”

Bild: floral earrings designed from plastic bottles by
Upcycle with Jing

Finest sellers:
Jasmine double flower drop earrings, Clear Lily double flower fall
earrings, Sensitive Floral Moon earrings, Triple Jasmine drop earrings,
Jasmine Triple Flower necklace

Target group:
Gals aged involving 25 and 50 who specially benefit structure and

Sales points:
13 suppliers in Finland, a person in the United Kingdom and four on the net
dealers as nicely as their possess webshop

Jing Wang (direct email)

From 36 Euros for a pair of earrings to 56 Euros for a chain with pendant

This post was translated from german

Clarita Lorenzano

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