How to dress like an E-girl in 2021: your definitive guide | Shopping

Table of Contents What is an E-girl?What are the essentials for an E-girl look?Before we search the high street to create the ultimate E-girl style guide, we first must nail down the fundamentals to the look. Notepads at the ready- to establish your E-girl wardrobe, you must own:CHECK OUT: Best […]

With the ever-growing success of TikTok (you might have heard of it?) a new generation of pensive young adults have been experimenting online with the gothic stylings of the past.

However, these emo-centric, edgy outfits and makeup looks have been updated by Generation Z to form the ‘E-girl’ trend.

Even celebrities have gotten involved, such as Billie Eilish and Doja Cat taking inspiration from the style with their love for neon, oversized clothes, and layered chains.

Billie Eilish & Doja Cat ©Getty Images

What is an E-girl?

As always, we must look to the pillar of knowledge, Urban Dictionary, to learn more. They define E-girls as “a girl on TikTok that wears an excessive amount of blush, hearts under their eyes, cute hair, watches anime and dresses kinda Lolita”.

Looking to the book Japanese Street Style by Pat Lyttle, we can see how Japanese street fashion from 2012 has influenced the E-girl style in 2021. Iconic fashion styles always seem to emerge from the streets of Tokyo.

Japanese Street Style by Pat Lyttle

©Japanese Street Style by Pat Lyttle

What are the essentials for an E-girl look?

Before we search the high street to create the ultimate E-girl style guide, we first must nail down the fundamentals to the look. Notepads at the ready- to establish your E-girl wardrobe, you must own:

A black & white striped long sleeve t-shirt (don’t ask us why, but it seems to be the number one staple in any Egirl look)

Layers, so many layers…


Smock dresses

Graphic tees

Fishnet tights

Lots of silver, cutesy jewellery

Accessories that scream Cyberpunk

Basically, anything that makes you look like a mixture between a toddler and a gothic vampire. Trust us- somehow, it works. Need some help? Heat has got you covered with the top E-girl clothes from the high street.

CHECK OUT: Best Egirl style clothes from the high street

Whilst we may receive commission for purchases made through our links, we never allow this to influence product selections.

SELLING FAST Monki Maja organic cotton long sleeve stripe t-shirt in black and white

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Here it is folks, the main event- the black and white striped tee. A must-have for any E-girl, and goes underneath any graphic tee. There are plenty of other colour options to browse through too.

'Rey' Organic Cotton Long Sleeved Tee in Rainbow Stripes

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CREDIT: Lucy & Yak

Or to switch things up a LOT, go for this multi-coloured, rainbow shirt from Lucy & Yak.

ASOS DESIGN pleated mini skirt in blackFemme Luxe pleated skater skirt in black

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A black, pleated mini skirt is a staple item in E-girl attire.


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CREDIT: Pretty Little Thing

You can’t have an E-girl wardrobe without some fishnets. Some people like to rip even bigger holes for extra grudge.

ASOS DESIGN Metallica oversized t-shirt in black

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Black is the go-to gothic colour, but black graphic tees bring it into the E-girl realm with that burst of colour.

pink tie dye missguided oversized brushed back sweater dress

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CREDIT: Missguided

Kind of reminds us of a watermelon? Emo-melon.

hannah renée edit sage contrast check pleated tennis skirt

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CREDIT: Missguided

What’s your damage, Heather?

 Peach Mesh Flame Print T-Shirt Dress

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CREDIT: I Saw It First

Pair this with a black turtleneck & black leggings, and you’ll look totally cyberpunk.

COLLUSION Plus Exclusive printed taffeta smock midi dress

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Collusion is the top brand to look into when searching for E-girl fashion, and luckily for us ASOS stocks them in abundance. This dress is perfect for layering up.

COLLUSION Unisex oversized joggers with print in acid wash co-ord

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For the bottoms, rock these soft joggers. Even if you are as gothic as they come, no one can resist a comfy pair of joggers.

GOGUY high waist shorts with strap cut out in logo print co-ord

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Billie Eilish loves to wear cycle shorts underneath her oversized tees, and these cut out printed ones from GOGUY are fab.

COLLUSION skull print long sleeve t-shirt dress

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E-girl fashion has its gothic roots, which means lots of skulls. Deathly cute.

COLLUSION check seersucker shirred midi smock dress with collar in multi

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Smock dresses are arguably an E-girl essential too- and this neon purple one from ASOS is perfect.


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CREDIT: Pretty Little Thing

Pretty Little Thing have some amazing graphic tees, here’s just one!

Cartoon Anime Streetwear Harajuku Kawaii Aesthetic T-Shirt

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This T-shirt is influenced by Tokyo Streetwear, and will make you feel like an anime character.


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CREDIT: Pretty Little Thing

Now onto accessories- this necklace is totally kawaii.

eGirl jewellery Grunge Style Chain

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You can see these types of chunky, layered jewellery all over E-girl TikTok. Defo check out the other E-girl jewellery from this Etsy shop too.

Retro Flower Hook Earrings - 60s 70s 80s 90s 00s Soft Aesthetic Y2K Lesbian Earrings Earrings Flower Floral Unusual Quirky Cute Funny Kawaii

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Add a pop of colour to your outfit with these flower earrings, which are super affordable as well.


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CREDIT: Pretty Little Thing

Scrunchies are a must-have for any Egirl hair-do, and you get three neon scrunchies in this PLT pack- for only rubs eyes £2!

 Tennin Heart Shoe

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CREDIT: Koi Footwear

These are the cutest frickin’ shoes ever.

Women Chunky Platform Mary Jane Shoes Retro Buckle Strap Round Toe Flats Shallow Mouth Japanese Sweet Lolita Princess Shoes

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CREDIT: Amazon

These shoes bring in the Lolita, Japanese Streetwear element into the E-girl style.
And that’s your E-girl wardrobe sorted!


And there you have it, our picks for the best E-girl fashion on the high street rn. Darn you TikTok for making us buy so many things…but we love you for it.

Now! More news!

Who is TikTok star Olivia Neill?

Olivia Attwood drops I Saw It First collection and it’s simply iconique

How to recreate Princess Diana’s outfits on the high street (from The Crown Season 4)

Fun things you can do this weekend that doesn’t involve a screen:

Hinch your home: whack out The Pink Stuff, some rubber gloves and your favourite podcast and make your flat SHINE a la Mrs Hinch. Pre-lockdown us would be shaking.

Try a new recipe: whether you fancy whipping up a lasagne or some healthy protein pancakes, now is the perfect time to cook something you love.

Make a vision board: manifestation is all the rage and honestly? We’re here for it. Dream big and plot your goals for 2021 and beyond.

Clarita Lorenzano

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