By Amy Falkofske
Haven’t ventured into Downtown Manassas recently? Then you may not still have experienced its latest cafe, Doug’s Deli, an impartial, quick-services deli proper on Principal Street. The restaurant opened officially on April 8 of this year with a ribbon-slicing and the mayor in attendance.
How It Commenced
Doug’s Deli was started by Operator/Operator John Windley. Windley has worked in the restaurant market for 10 decades and experienced been thinking about owning his possess company. The pandemic gave him the prospect to make his desire a reality.
“When the pandemic shut down most restaurant functions, it seemed like an option for me to shell out that time building a put I could open when the pandemic was over. But I actually didn’t assume it to consider this prolonged!” he mentioned.
Windley experienced earlier managed Brixx in Woodbridge and Ornery Beer Firm in Fairfax. He also labored at Zandra’s Historic Downtown Manassas location prior to it shut for renovations following the pandemic hit.
For Windley, Historic Downtown Manassas was the clear decision for Doug’s Deli. Manassas is the place he grew up.
“When imagining of starting my possess modest business, I understood the neighborhood help that existed below in Manassas would be a important element to my good results. There was by no means any other spot to take into consideration I preferred to be aspect of this local community,” he stated.
New-Manufactured Menu Products
One of the most well-liked menu items is the Reuben specialty sandwich, a 1/2 lb. of corned beef piled significant with sauerkraut, Swiss cheese and household-made Russian dressing served on grilled marbled rye.
One more well-liked merchandise is the hen salad sandwich. The Doug’s Deli model is savory as a substitute of sweet, with roasted hen, onion, pink peppers, slivered almonds in a light-weight dressing with lettuce and tomato on toasted white bread. Other menu selections include things like six specialty sandwiches and 7 sub possibilities.
Doug’s Deli also provides a selection of sides, fruits and veggies, drinks, desserts and area beer, cider and wine.
Not Just Any Deli
“We start with refreshing produce, pair it with the greatest high-quality meats and cheese, and best with our flavorful residence-produced sauces to generate scrumptious ‘craft sandwiches’,” claimed Windley.
A person of the explanations the Reuben sandwich is so popular is simply because of the household-produced Russian dressing. Windley makes the dressing himself in-house. It is so preferred that buyers have asked for the deli bottle it for sale.
The restaurant’s horseradish sauce, balsamic vinaigrette, Chile lime aioli and basil pesto are also dwelling-built.
In which Prospects are Mates
Windley runs the restaurant with his spouse and children, and they feel of their buyers as friends.
“We are really component of the regional neighborhood below. We have consumers who figure out and take pleasure in the difficult work we are putting into this company and care about our good results. They are not just our buyers they are our friends and family,” he said.
Doug’s Deli also aims to healthy into the hectic lives of its prospects.
“Recognizing the fast paced, rapidly-paced culture we reside in, we focus on making ready exceptional food stuff shipped as a speedy-company eating selection. We focus on making extensive-expression associations and try to come to be like loved ones to our prospects by combining classic values with modern service supply. Which is why we say ‘Doug’s Deli, exactly where almost everything is excellent to go!’” explained Windley.
Serving Beer, Cider and Wine From Community Breweries
Windley strives to “be part of the dine and consume nearby movement” in Virginia.
“While we cater to the rapid eating support for lunch, we realized that pairing our craft sandwiches with craft beer would be of curiosity to the dinner and weekend dining crowds. Craft beer provides an attention-grabbing way to deliver individuals together. Virginia has some of the most effective breweries, and we are capable to associate with them to host gatherings like the Downtown Manassas Very first Fridays,” he explained.
On May perhaps 7, Doug’s Deli hosted a faucet takeover event with Lickinghole Creek Brewery, a farm brewery in Goochland, Virginia, and appears to be ahead to owning other Virginia Breweries all over the summer season.
A Relatives Organization
Even however Windley is the owner of the small business, his undertaking with Doug’s Deli has genuinely been a spouse and children enterprise.
“I could not have done this devoid of the incredible help from my family members and good friends I am incredibly grateful! My father, John, aided me with all the design. My mother Ellen served with all the organization regulation and compliance demands, and my two sisters Christina and Amanda have assisted with all the buyer support efforts,” he explained.
Windley also has a near circle of mates who have pitched in to get Doug’s Deli underway.
“My wonderful circle of lifelong mates assisted make the web site, create the logo, and gifted me the wonderful Doug’s Deli indication that hangs in the loft dining place. A special shout-out goes to Ricky and Justin. Final, but certainly not the very least, is Samantha, that particular man or woman who I want to go property and tell about my day at the Deli. I am privileged to have these kinds of a wonderful circle of household and good friends supporting me on this journey,” he explained.
Dine-In, Carry-Out, Supply or Catering
Knowing that distinctive prospects have diverse comfort and ease ranges with the pandemic pretty much in the rearview mirror, Doug’s Deli gives its foodstuff in whatsoever way you’d like to get it. If you experience comfortable eating in, you have that selection. You can also buy on the net for have-out or supply. Ultimately, catering is available for your party or relatives gathering.
Doug’s Delis is located at 9366 Major Road in Manassas. It is open up Friday, Saturday and Sunday from 11 a.m. to 8 p.m., and Monday through Thursday from 11 a.m. to 6 p.m.
Amy Falkfoske is a freelance author and photographer. She has a Master’s diploma in Movie-Tv with a focus in screenwriting. She life in Bristow with her spouse, two boys and two Beagle canines.